Portrait of Sera Chi, founder of Sera-Chem
Sera ChiFounder, Sera-ChemShanghai, ChinaIndependent China-side Chemical Sourcing & Supplier Development Partner

FOUNDER-LED / ABOUT SERA-CHEM

China-side sourcing support built around project follow-through.

Sera Chi works with overseas technical buyers on alternative, second-source and difficult chemical requirements — combining sourcing, supplier development and China-side execution support.

Independent China-side Chemical Sourcing & Supplier Development Partner10+ years in chemical procurement, sourcing and related commercial activities
Start with an Initial Fit CheckSee the support framework
Chemical industry experienceprocurement, sourcing and commercial context
Multi-SKU exposuredifferent categories and requirement types
Shanghai contextChina-side connection point
PMP / CPPMprofessional training and discipline

WHY SERA-CHEM EXISTS

Finding a supplier is rarely the whole problem.

The harder part is turning a possible source into an option the buyer can seriously evaluate.

That may require clearer requirements, supplier development, documents, samples, repeated follow-up and commercial coordination on the China side.

Supplier fitInformation qualitySourcing practicality

EXPERIENCE BEHIND THE WORK

Experience that supports practical project follow-through.

01 / CHEMICAL BUSINESS

Chemical Industry Experience

Long-term exposure to chemical procurement, sourcing and commercial project realities.

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Specialty chemicals, intermediates, health and nutrition ingredients, and multi-product sourcing.
02 / CATEGORY EXPOSURE

Multi-SKU / Multi-category Exposure

Working across different chemical categories and requirement types.

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Different categories require different questions about fit, documentation, application and supplier response quality.
03 / PROFESSIONAL DISCIPLINE

Procurement and Project Discipline

PMP / CPPM training supports structured review and responsible boundaries.

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Professional training supports the work; final technical, commercial and compliance decisions remain with the buyer and qualified parties.

WORKING PRINCIPLES

How the work is handled.

Better decisions need clearer information, practical evaluation and a visible understanding of uncertainty before the project moves forward.

01

Evidence First

Decisions should be based on clear information rather than assumptions.

02

Uncertainty Made Visible

Potential risks and unclear areas should be identified before moving forward.

03

Clear Boundaries

Roles, expectations and responsibilities should remain transparent.

See the collaboration model

INDEPENDENT ROLE / CLEAR BOUNDARIES

Useful because the role stays clear.

Sera-Chem is a founder-led independent practice operated personally by Sera Chi in Shanghai.

Not a manufacturer

Sera-Chem does not produce the materials under review.

More on role

Final supplier approval and material selection remain with the client and relevant qualified parties.

Not an inventory holder

Availability remains subject to review.

More on role

Purchasing decisions, qualification and transaction outcomes are not guaranteed by Sera-Chem.

Not a supplier representative

The role is independent and buyer-focused.

More on role

Scope, responsibilities and deliverables are confirmed according to the actual project.

Sera-Chem may support documentation, packaging, logistics and export coordination where agreed. Final contracting, compliance, customs decisions and service-provider responsibilities remain with the buyer and relevant qualified parties.

FOUNDER PERSPECTIVE

“A sourcing option becomes useful when it can actually move through the next technical and commercial steps.”
Sera Chi / Founder, Sera-Chem

Start with the requirement you have.

Share the information currently available. Sera-Chem will review whether an Initial Fit Check is the appropriate next step.

Start with an Initial Fit Check